Revitalizing Snack Favorites
Case Study Overview
At MinasPlus, we transform traditional snack products to resonate with modern consumers. This case study details our collaboration with a well-known snack brand, employing advanced market research and neuromarketing. We integrated eye-tracking to optimize packaging design and implicit association testing to refine brand messaging, successfully relaunching and repositioning their product line to better align with consumer values and expectations.
Key Achievements
Successfully relaunched an established snack brand with innovative packaging and positioning, leveraging advanced market research.
Leveraged eye-tracking to optimize packaging design, enhancing visual appeal and shopping experience.
Utilized implicit association testing to understand consumer attitudes, tailoring brand messaging to resonate with target demographics.
Neuroscience Research Methodologies
Our approach integrated advanced market research and neuromarketing tools to explore consumer behavior and preferences. Techniques such as eye-tracking provided insights into visual attention during shopping, while implicit association tests revealed subconscious consumer attitudes towards different snack options.
Specific Recommendations
Based on our findings, we advised the client on introducing new flavor profiles aligned with emerging consumer trends and redesigning packaging to emphasize health-conscious elements appealing to modern consumers.
Metrics of Success
Post-launch, the client saw a 30% increase in sales volume and a significant boost in brand engagement. Market analysis showed a 20% improvement in brand recognition and an increase in consumer preference for the newly designed packages.
Client Testimonial
"MinasPlus' market research and neuromarketing insights were crucial in our product's successful relaunch. Their strategies revitalized our brand and positioned us favorably in a competitive market." - Brand Manager, Client Company
Additional Information
This case study shows how advanced market research and neuroscience can turn traditional products into market-leading innovations with strategic research and consumer insights.