AI Didn't Create Your Marketing Chaos.
It Just Made It Louder.
You don't have an AI problem. You have a marketing-judgment problem.
Your team has more AI tools than ever — and it feels less clear, not more, whether any of it is actually working. That's not a technology gap. It's a marketing-judgment gap—knowing what matters, what will drive results, and which AI output is worth using versus ignoring.
Marketing Leads. AI Makes It Better.
Not the other way around.
Most AI marketing help right now comes from people who are strong on the technology but have never run a marketing team, or from big consulting firms that are strong on theory but thin on the hands-on marketing work. That's exactly why none of it feels fully trustworthy. MinasPlus puts a seasoned marketer in charge of the AI — so the technology makes the marketing better, instead of replacing the judgment that makes marketing work in the first place.
What I Bring to the Table
A Seasoned Marketer, Not a Tech Pitch.
25+ years of hands-on marketing and brand strategy — Client-side at Ford, plus 7 major agencies. The marketing judgment leads. The technology follows.
Plain Language, No Hype.
No jargon, no fear-mongering, no guaranteed-results talk. Just what's actually happening, explained so your whole team can act on it.
Proof Over Promises — and I Stay Through the Work.
Grounded in your own customers and data, delivered by one person directly, at a pace you set.
4 Ways We Can Start
AI Marketing Systems
Getting more from your AI tools — keeping what works, cutting what doesn't, and adding what's missing.
Research & Insights
Knowing who's the best fit and most ready to buy now — not another dashboard nobody acts on.
Strategy & Messaging
Clarifying what makes you different, and bringing it to life in words, images, and experiences that connect.
Measurement & ROI
Connecting strategy to a clear, provable answer when the CFO asks what marketing did this quarter.
Not sure where to start? A quick audit or workshop can pinpoint your biggest priority first.
25+ Years Doing the Work
Ford Motor Company. FCB, Saatchi & Saatchi, Team One, Y&R, Wunderman, RPA. 250+ brand strategies. 300+ research initiatives. Case studies include Marriott, Renaissance Hotels, Southwest Airlines, American Girl, Gurtin Fixed Income, Angel Oak Companies, Cambridge Innovation Center, OEM Automotive, Nabisco, Campbell's, and AT&T.
How Engagements Start
Step 1: Find the Biggest Problem
We pinpoint the problem with the most leverage — AI systems, insights, strategy and messaging, or ROI and measurement.
Step 2: Solve It First
One focused project, sized to that problem — with results your team can put to work right away.
Step 3: Build on the Results