Expert Market Research

At MinasPlus Marketing, we specialize in harnessing advanced market research methodologies to deliver actionable insights that drive business growth. Whether you need market research consulting from a solo consultant or a full-service agency, our comprehensive services provide the strategic intelligence to make data-driven decisions and stay ahead of the competition.

Our Market Research Methodology

We go beyond traditional methods of data collection, leveraging the latest insights from brain science and the subconscious mind. By understanding the underlying drivers of consumer behavior, we minimize bias and ensure the accuracy of our strategies. Whether through solo consulting or full-service agency support, our approach to brand strategy integrates these insights to create compelling and effective marketing campaigns.

Comprehensive Market Research Services

Traditional Market Research Techniques

• Stakeholder Interviews & Insights Gathering

  Gain valuable perspectives from key stakeholders to inform strategic decision-making and enhance your market research analysis.

• Focus Groups & Surveys

  Conduct focus groups and surveys to delve into consumer attitudes, preferences, and motivations. Our creative consulting leverages these insights to develop impactful campaigns.

• In-Depth Interviews (IDIs) & Ethnographic Studies

  Dive deep into consumer lifestyles and behaviors through one-on-one interviews and immersive ethnographic market research.

• Market Segmentation & Industry Analysis

  Identify market segments and analyze industry trends to uncover growth opportunities. Explore our case studies to see how we've successfully driven business growth for our clients.

• Consumer Behavior & Psychographics

  Understand the psychological factors that influence consumer behavior and tailor your marketing efforts accordingly with consumer behavior research.

Advanced Market Research Techniques

• Predictive Analytics

  Utilize statistical algorithms and machine learning techniques to forecast future trends and behaviors based on historical data, enhancing your advanced market research capabilities.

• Virtual Reality (VR) Research

  Immerse participants in simulated environments to gather insights into real-world consumer behavior and preferences, utilizing cutting-edge VR market research.

• Social Media Listening

  Analyze social media conversations and interactions to understand consumer sentiment, identify trends, and monitor brand perception. Stay updated on our blog for the latest market research trends.

• Artificial Intelligence (AI) in Research

  Leverage AI-powered tools and algorithms to automate data analysis, uncover patterns, and generate actionable insights at scale, boosting your AI-powered market research.

Neuroscience-Based Tools

• EEG (Electroencephalogram)

  Measure brain activity to understand cognitive processes and emotional responses.

• ECG (Electrocardiogram)

  Monitor heart rate and variability to assess emotional arousal and engagement.

• GSR (Galvanic Skin Response)

  Track changes in skin conductance to gauge emotional arousal and stress levels.

• Facial Coding

  Analyze facial expressions to uncover subtle emotional cues.

• Eye Tracking

  Assess visual attention and engagement by tracking eye movements.

• Implicit Association Testing

  Explore subconscious associations and preferences to understand implicit attitudes.

Why Choose Us

• Science-Based Approach

  Our methodologies are grounded in the latest findings from brain science and psychology, ensuring the reliability and effectiveness of our consumer insights and market research.

• Actionable Insights

  We prioritize insights that are actionable, providing clear and specific recommendations to guide your strategic decision-making.

• Customized Solutions:

  Every project is tailored to your unique needs and objectives, ensuring relevance and applicability to your specific business context.

Unlock the power of expert market research with MinasPlus. Contact us today to discover how our actionable consumer insights and data-driven decisions can drive success for your business. Whether you need solo consulting or full-service agency support, we are here to help.