MinasPlus Marketing Inc. (led by CEO Nick Minas) offers market research, brand strategy, creative consulting, and messaging. With over 30 years of experience, our expert consultants empower business leaders using brain science principles. Whether you need a digital marketing consultant, data-driven solutions, or a full-service agency, we deliver impactful results.
Our Services
Brand Strategy
Messaging
Market Research
Creative Consulting
Tailored solutions for all industries and budgets, with solo consulting and full-service agency options.
Client Experience
Serving enterprise to startup clients across various industries.
MinasPlus Approach
Beginning with advanced market research, we delve into understanding your target audience, competition, and brand identity. We then craft a comprehensive brand strategy, guiding our subsequent creative endeavors. No creative output is generated without the foundation of robust research and a clear, compelling strategy. Our services cater to both solo consulting and full-service agency needs, ensuring flexibility and impact.
Clients
Our esteemed clientele boasts a spectrum of industry leaders, from Fortune 500 stalwarts to trailblazing startups. Companies like Ford Motor Company, Nabisco, and Marriott stand as testament to our commitment to excellence. With a focus on both B2B and B2C sectors, our collaborations span diverse industries, driving innovation and success in every partnership. We offer tailored solutions for clients looking for either solo consulting or comprehensive agency services.
Case Studies
We've navigated through an array of challenges, from large-scale projects to nuanced endeavors, across diverse industries and budgetary scopes. Our methodologies are grounded in scientific analysis, while our creative executions are concise, purposeful, and aligned with the approved brand strategy. Our strategic insights and creative consulting have also garnered accolades for our clients. Whether you need the precision of a marketing consultant or the breadth of a full-service agency, we adapt to meet your needs.
Market Research
Harnessing data rooted in the latest advancements in brain science and the subconscious mind, our advanced market research techniques provide deeper insights. Our process begins with uncovering pivotal insights about your customers, competitors, and brand identity. We deliver a comprehensive executive summary of key insights, backed by meticulous data and strategic implications.
Brand Strategy
We conceptualize the "big idea" that encapsulates your company/brand essence, serving as the linchpin for all business endeavors. This core message, or brand positioning, directs all marketing activities. Our brand strategy comprises a succinct summary encompassing target audience, competitive analysis, messaging, emotional resonance, and brand persona.
Creative Consulting
Offering expert guidance and execution in creative endeavors, we ensure that all creative outputs align seamlessly with the approved brand strategy. Employing science-based marketing principles rooted in cutting-edge research, we advise on branding, messaging, product design, retail, and more. Whether you need creative consulting or a full-service agency, we deliver effective marketing solutions.